• Rodarte and Rialto
    Team Up for Breathless

    The eternally cool Breathless is getting a little more stylish. Rialto Pictures is joining forces with Kate and Laura Mulleavy of the fashion label Rodarte in preparation for the upcoming fiftieth anniversary release of Jean-Luc Godard’s New Wave groundbreaker. Rodarte has created two limited-edition T-shirts to be released in spring 2010, one an original design meant to evoke the film and the other based on the New York Herald Tribune top worn by Jean Seberg in the iconic early scenes on the Champs-Élysées (made under exclusive license from the International Herald Tribune in Paris). Additionally, Rodarte will design Breathless-inspired windows for Barneys in New York and Los Angeles and London’s Dover Street Market. The sisters will also be collaborating with graphic designer Patrick Li on a new poster for the film. Says Kate in a press release announcing the joint effort, “We have been influenced by Godard’s rejection of the status quo and have approached our work with the same desire to create outside preexisting boundaries.”

    Look for Breathless’s return to theaters on May 28, when it will open at New York’s Film Forum and Laemmle’s Royal Theatre in Los Angeles before making its way to other cities around the U.S. And check out Rodarte’s Breathless-less yet New Wave–happy Criterion Top 10.

5 comments

  • By Michael
    May 06, 2010
    01:16 PM

    So. Any one have any luck in finding out how to get these Limited Edition T's yet?
    Reply

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  • By Val
    May 09, 2010
    10:41 AM

    They'll be on sale at Barneys, maybe on the website?
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  • By Timo
    May 11, 2010
    05:40 PM

    Any word on when they`ll availble and where? And with the 50th Anniversary of Breathless, is there a chance we`ll see a Criterion BD release?
    Reply

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  • By Hans M.
    May 29, 2010
    06:40 AM

    Let's hope in comes to one of the bigger theaters in Miami with a 35 mm projector. No one here projects digital right!
    Reply

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  • By Stan
    May 29, 2010
    04:42 PM

    Barneys will have a limited number of posters signed and numbered by the Mulleavy sisters later this month. Unsigned posters are available exclusively at Posteritati right now.
    Reply

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