The Criterion Collection

Privacy Policy

Effective June 18, 2025 | Download PDF

This Privacy Policy describes how Criterion Collection LLC (“Criterion”, “we”, “our”, or “us”) collects uses, shares, and protects personal information when you interact with us, including through our website, digital services, and emails (the “Services”).

Please note that this Privacy Policy does not apply to non-Criterion websites or services that state that they are offered under a different privacy policy. Please review the privacy policies on those websites and services directly to understand their privacy practices.

For questions about our privacy practices, please email us [email protected].

1. INFORMATION COLLECTION

Depending on the nature of your interaction with Criterion, we may collect personal information as follows:

  • Directly from you, when you provide information to us or interact with us:
    • Account information, including your name, email address, selected password, and content preferences.
    • Contact information, including your name, telephone number, email address, mailing address, and any other information you choose to include when you communicate with us via email, mail, phone, or other channels.
    • Survey information in response to questions we may send you, including for feedback and research purposes.
    • Transactional information, including payment information and payment history if you make a purchase.
    • Viewing information, including content that you view (e.g. title, genre) and searches you conduct.
    • Any additional information you choose to provide, including questions, suggestions, and feedback.
  • Automatically from you, device information and online user activity when you utilize our Services, as described in the next section.
  • From third parties, information about the marketing and advertisements you have seen or clicked on, from online advertising companies.

Some of this information may be collected by external parties on our behalf. For example, we use a payment processor when you engage in a transaction on our Services; Criterion does not itself collect or store payment card information.

2. COOKIES AND INFORMATION COLLECTED BY AUTOMATED MEANS

When you interact with our Services, certain information is automatically collected from you. This information includes:

  • Usage details about your interaction with our Services, such as the date, time, and length of visits, specific pages or content accessed, search terms, and frequency of visits.
  • Device information about the device you use to access our website, such as IP address, device type, unique device identifier, operating system, browser type, and mobile network information.
  • Location information where you choose to provide our Services with access to information about your device’s location.

Much of this information is collected through cookies and other tracking technologies, which may be operated by our partners who assist us in providing the Services, understanding usage of the Services, serving ads, security, and fraud prevention.

To manage your cookie preferences, please click the Cookie Settings link in the footer to set your preferences. Please note that you will need to set preferences on each device you use to visit our Services.

You can also use a browser that offers you the ability to use the Global Privacy Control to communicate your privacy preferences when you visit our Services; please note this will not affect how we process your information when you interact with our Services. Because definitions and rules for “Do Not Track” have not yet been established, including whether such signals must be user-enabled, we do not respond to “Do Not Track” signals.

You may also opt-out of third-party cookies we use by visiting their opt-out pages. These are examples of our cookie providers, but the list is not exhaustive. In addition, we are not responsible for the effectiveness of any of these opt-out mechanisms:

  • We use Google Analytics to collect usage details. You can learn more about privacy and Google Analytics here, and opt out of collection of your data by using the Google Analytics Opt-out Browser Add-on.
  • We use Facebook Pixel to customize our advertising and to serve you ads based on your browsing behavior. You can learn more about Facebook Pixel here. You can opt-out of personalized advertising through Facebook’s Ad Settings.

3. HOW WE USE YOUR INFORMATION

We use the information we collect from you to:

  • Provide our Services to you; create and maintain your account; provide content recommendations; manage transactions and purchases; and fulfill and manage orders, deliveries, and returns.
  • Respond to your requests and questions; communicate with you; provide troubleshooting and other customer support; and provide important notices.
  • Manage, maintain, and operate the Services; diagnose or fix technology problems; monitor the performance of the Services; and understand how you access and use the Services.
  • Improve the Services and grow our business; better understand our customer base; administer surveys for market research and customer satisfaction purposes; and develop new products and services.
  • Design and administer marketing and promotional campaigns and evaluate the effectiveness of these campaigns; send you information on products or services that may be of interest to you.
  • Comply with legal requirements; defend against legal claims or other demands; respond to subpoena, court order, or other legal process or request; engage in risk management and compliance activities; protect the rights of Criterion, you, or others; and detect, investigate, and prevent activities that may violate our policies or be fraudulent or illegal.
  • Perform internal administration, auditing, and operations activities.

We may use and share information in an aggregated or de-identified manner data at our discretion, including for research, analysis, modeling, marketing, and improvement of our Services.

4. HOW WE SHARE YOUR INFORMATION

We may share the information we collect in the following instances:

  • With service providers that we believe need the information to perform a technology, business, or other professional function for us such as IT services, payment processing, accounting, auditing, and tax services, and other professional services.
  • With advertising partners who assist us in serving advertising regarding the Services to others who may be interested in the Services. These third parties may use tracking technologies to collect or receive information from the Services and elsewhere on the internet and use that information to provide measurement services and target ads. These advertising partners may allow other companies to access information about you so that they may market other products you may be interested in. We may also share personal information with advertising partners to generate a “lookalike audience” of prospective consumers of our Services. To opt-out of this, please send an email to [email protected] and include “opt-out” in the subject line.
  • With entities in our corporate family, for purposes consistent with this Privacy Policy, to carry out our business activities, and to the extent permitted by law.
  • With social media platforms, information about you and your interaction with us. If you interact with social media objects on our Services, both the platform and your connections on the platform may be able to view that activity. To control this sharing of information, please review the privacy policy of the relevant social media platform.
  • When a corporate event occurs, we reserve the right to transfer to another entity or its affiliates or service providers some or all information about you in connection with, or during negotiations of, any merger, acquisition, sale of assets or any line of business, change in ownership control, or financing transaction. We cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Privacy Policy.
  • For legal purposes; where necessary to comply with the law; in response to court orders, law enforcement or legal process, including for national security purposes; to establish, protect, or exercise our legal rights; as required to enforce our terms or other contracts; to defend against legal claims or demands; or to detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person.

5. HOW WE PROTECT AND STORE YOUR INFORMATION

We use a combination of physical, technical, and administrative safeguards to protect the information we collect through the Services. While we use these precautions to safeguard your information, we cannot guarantee the security of the networks, systems, servers, devices, and databases we operate or that are operated on our behalf. If you access or use our Services outside of the United States, you understand that we may collect, process, and store your personal information in the United States and other countries.

6. PRIVACY CHOICES

You have the following choices when it comes to how we collect and use your information:

  • Change cookie preferences: To manage your cookie preferences, please click the Cookie Settings link in the footer to set your preferences. Generally, you can modify your browser setting to disable or reject cookies across the internet; but if you do so, some features of our Services may not function properly or be available. Please note that you will need to set preferences on each device you use to visit our Services.
  • Opt-out of email marketing: If you no longer wish to receive marketing emails from us, you can click the unsubscribe link at the bottom of our marketing emails.
  • Opt-out of interest-based advertising: You may be able to prevent third parties from using your information for interest-based advertisements across the internet by using resources from the NAI or the Digital Advertising Alliance. Please note this does not opt you out of being served ads, nor will it prevent the receipt of interest-based advertising from other companies that do not participate in these programs.
  • Update account information: If you have a Criterion account, you can see, review, and update certain information associated with your account, such as your contact information, by logging in to your account.

7. UPDATES TO THIS PRIVACY POLICY

We may make changes to this Privacy Policy from time to time. The date at the top of this Privacy Policy indicates when this Privacy Policy was last revised. If we make material changes to this Privacy Policy, we will notify you through written, electronic, or other means.

8. ADDITIONAL NOTICE: CALIFORNIA RESIDENTS

As a California resident, you have the right to receive certain disclosures regarding our collection, use, and disclosure of your personal information, as well as certain rights to your personal information. California residents will not receive discriminatory treatment for exercising these privacy rights.

Collection, Use, and Retention

The following chart describes our practices about the collection, use, and retention of your information. The categories we use to describe the information are those listed in California law. Some of the categories include very different types of information within the same category and certain personal information may fall into multiple categories. How we use and how long we keep the information within each category will vary, and not all types of information within the same category will be used for all the purposes listed.

California law also requires us to provide information regarding the criteria we use to determine the length of time for which we retain personal information. We utilize the following criteria to determine the length of time for which we retain personal information:

  • The business purposes for which the information is used, and the length of time for which the information is required to achieve those purposes;
  • Whether we are required to retain the information type in order to comply with legal obligations or contractual commitments, to defend against potential legal claims, or as otherwise necessary to investigate theft or other activities potentially in violation of our policies and procedures applicable to you or against the law, to ensure a secure online environment, or to protect health and safety;
  • The privacy impact of ongoing retention on you; and
  • The manner in which information is maintained and flows through our systems, and how best to manage the lifecycle of information in light of the volume and complexity of the systems in our infrastructure.

Individual pieces of personal information may exist in different systems that are used for different business or legal purposes. A different maximum retention period may apply to each use case of the information. Certain individual pieces of information may also be stored in combination with other individual pieces of information, and the maximum retention period may be determined by the purpose for which that information set is used.

Category Required Information
Personal identifiers Examples of what we collect: Name, email address, physical address, unique identifiers (such as those assigned in cookies).
Sources: Directly from you; from third parties.
Purpose of collection and use: All purposes listed in HOW WE USE YOUR INFORMATION.
Retention Considerations: Certain information is maintained throughout our relationship with you in order to provide the Services. When we no longer provide Services to you, we may still need this information for a period of time for business and legal requirements.
Personal information categories listed in the California Customer Records statute Examples of what we collect: Telephone number, credit card number.
Sources: Directly from you; from third parties.
Purpose of collection and use: All purposes listed in HOW WE USE YOUR INFORMATION.
Retention Considerations: Certain information is maintained throughout our relationship with you in order to provide the Services. When we no longer provide Services to you, we may still need this information for a period of time for business and legal requirements.
Internet or other similar network activity Examples of what we collect: Device ID, browsing history, search history, IP address, interaction with a website.
Sources: Automatically from you; third parties.
Purpose of collection and use: All purposes listed in HOW WE USE YOUR INFORMATION.
Retention Considerations: Internet or other similar network activity is typically deleted at regular intervals when the information is no longer necessary for the purpose for which it was collected.
Commercial information Examples of what we collect: Transaction information, products purchased.
Sources: Directly from you; third parties
Purpose of collection and use: All purposes listed in HOW WE USE YOUR INFORMATION.
Retention considerations: The law requires us to maintain purchase records for a period of time, which varies by state.
Sensitive information Examples of what we collect: Password or credentials allowing access to an account.
Sources: Directly from you.
Purpose of collection and use: All purposes listed in HOW WE USE YOUR INFORMATION.
Retention Considerations: Certain information is maintained throughout our relationship with you in order to provide the Services. When we no longer provide Services to you, we may still need this information for a period of time for business and legal requirements.
Inferences Examples of what we collect: Interests, preferences, consuming tendencies.
Sources: Created about you based on information you provide; third parties.
Purpose of collection and use: All purposes listed in HOW WE USE YOUR INFORMATION.
Retention considerations: Certain information is maintained throughout the life of our relationship with you in order to provide the Services.

Sale, Sharing, and Other Disclosure of Personal Information and Right to Opt-Out

Any category of information listed in the chart above may be disclosed for a business purpose to service providers and contractors, which are companies or individuals that we engage to conduct activities on our behalf.

California law also requires us to provide you with information regarding the parties to whom we sell (disclosing personal information for monetary or other benefit) or share (disclosing personal information for purposes of cross-context behavioral advertising) your information. We sell or share your information as follows:

  • Identifiers: Analytics and advertising partners
  • Internet or other similar network activity: Analytics and advertising partners

Like many companies, we use cookies and other tracking technologies to improve our Services, optimize and analyze your experience, and serve ads relevant to your interests. Some of these uses may be considered a “sale” or “sharing” of your personal information. Below are the types of information we sell or share via cookies: To opt out, please click the Cookie Settings link on the bottom of this page and set your preferences. To opt-out of other sales of your personal information, please send an email to [email protected] or submit a request using the Privacy Rights Request Form. Criterion does not have actual knowledge that it sells or shares the personal information of consumers under 16 years of age.

Additional Rights

Residents of California have the right to access, correct, and delete certain personal information we collect about them. You or your authorized agent may submit a request to exercise your rights by using the Privacy Rights Request Form or contacting us via email at [email protected].

For your security and to ensure unauthorized third parties do not access your personal information, we will require you to verify your identity before we can act on your request. We do this by asking you to provide personal identifiers we can match against information we may have collected from you previously and confirm your request using the email account stated in the request.

There may be information we will not return in response to your access request, such as information that would interfere with legal requirements. Similarly, there may be reasons why we cannot comply with your deletion request, such as the need to keep your personal information to provide you service or to fulfill a legal obligation.

While you also have the right to limit use of your sensitive personal information, we only process your sensitive personal information for purposes allowed by law and therefore do not offer an option to limit further processing.

9. ADDITIONAL NOTICE: COLORADO RESIDENTS

Residents of Colorado have the right to access, correct, and delete certain personal information we collect about them, as well as the right to opt-out of targeted advertising and the sale of their personal information. While Colorado residents have the right to opt-out of automated profiling that would produce legal or other similarly significant effects, we do not use personal information to make automated decisions in any situation where you would have a legal right to opt-out. You also have a right not to receive discriminatory treatment for the exercise of your privacy rights.

You can submit a request to access, correct, or delete your personal information, as well as to opt out of the sale of your personal information, by using the Privacy Rights Request Form or contacting us via email at [email protected]. For your security and to ensure unauthorized third parties do not access your personal information, we will require you to verify your identity before we can act on your request. We do this by asking you to provide personal identifiers we can match against information we may have collected from you previously and confirm your request using the email account stated in the request.

If we deny your request, you have the right to appeal our decision through the Privacy Rights Request Form. To opt-out of targeted advertising and the sale of personal information via cookies, please click the Cookie Settings link on the bottom of this page and set your preferences.

10. ADDITIONAL NOTICE: NEBRASKA RESIDENTS

Residents of Nebraska have the right to access, correct, and delete certain personal information we collect about them, as well as the right to opt-out of targeted advertising and the sale of their personal information. While Nebraska residents have the right to opt-out of automated profiling that would produce legal or other similarly significant effects, we do not use personal information to make automated decisions in any situation where you would have a legal right to opt-out. You also have a right not to receive discriminatory treatment for the exercise of your privacy rights.

You can submit a request to access, correct, or delete your personal information, as well as to opt out of the sale of your personal information, by using the Privacy Rights Request Form or contacting us via email at [email protected]. If we deny your request, you have the right to appeal our decision through the Privacy Rights Request Form. To opt-out of targeted advertising and the sale of personal information via cookies, please click the Cookie Settings link on the bottom of this page and set your preferences.

11. ADDITIONAL NOTICE: NEW HAMPSHIRE RESIDENTS

Residents of New Hampshire have the right to access, correct, and delete certain personal information we collect about them, as well as the right to opt-out of targeted advertising and the sale of their personal information. While New Hampshire residents have the right to opt-out of automated profiling that would produce legal or other similarly significant effects, we do not use personal information to make automated decisions in any situation where you would have a legal right to opt-out. You also have a right not to receive discriminatory treatment for the exercise of your privacy rights.

You can submit a request to access, correct, or delete your personal information, as well as to opt out of the sale of your personal information, by using the Privacy Rights Request Form or contacting us via email at [email protected]. If we deny your request, you have the right to appeal our decision through the Privacy Rights Request Form. To opt-out of targeted advertising and the sale of personal information via cookies, please click the Cookie Settings link on the bottom of this page and set your preferences.

12. ADDITIONAL NOTICE: NEW JERSEY RESIDENTS

Residents of New Jersey have the right to access, correct, and delete certain personal information we collect about them, as well as the right to opt-out of targeted advertising and the sale of their personal information. While New Jersey residents have the right to opt-out of automated profiling that would produce legal or other similarly significant effects, we do not use personal information to make automated decisions in any situation where you would have a legal right to opt-out. You also have a right not to receive discriminatory treatment for the exercise of your privacy rights.

You can submit a request to access, correct, or delete your personal information, as well as to opt out of the sale of your personal information, by using the Privacy Rights Request Form or contacting us via email at [email protected]. If we deny your request, you have the right to appeal our decision through the Privacy Rights Request Form. To opt-out of targeted advertising and the sale of personal information via cookies, please click the Cookie Settings link on the bottom of this page and set your preferences.

13. ADDITIONAL NOTICE: OREGON RESIDENTS

Residents of Oregon have the right to access, correct, and delete certain personal information we collect about them, as well as the right to opt-out of targeted advertising and the sale of their personal information. While Oregon residents have the right to opt-out of automated profiling that would produce legal or other similarly significant effects, we do not use personal information to make automated decisions in any situation where you would have a legal right to opt-out. You also have a right not to receive discriminatory treatment for the exercise of your privacy rights.

You can submit a request to access, correct, or delete your personal information, as well as to opt out of the sale of your personal information, by using the Privacy Rights Request Form or contacting us via email at [email protected]. If we deny your request, you have the right to appeal our decision through the Privacy Rights Request Form. To opt-out of targeted advertising and the sale of personal information via cookies, please click the Cookie Settings link on the bottom of this page and set your preferences.

Criterion Collection LLC is the controller of your personal information.

13. ADDITIONAL NOTICE: TEXAS RESIDENTS

Residents of Texas have the right to access, correct, and delete certain personal information we collect about them, as well as the right to opt-out of targeted advertising and the sale of their personal information. While Texas residents have the right to opt-out of automated profiling that would produce legal or other similarly significant effects, we do not use personal information to make automated decisions in any situation where you would have a legal right to opt-out. You also have a right not to receive discriminatory treatment for the exercise of your privacy rights.

You can submit a request to access, correct, or delete your personal information, as well as to opt out of the sale of your personal information, by using the Privacy Rights Request Form or contacting us via email at [email protected]. If we deny your request, you have the right to appeal our decision through the Privacy Rights Request Form. To opt-out of targeted advertising and the sale of personal information via cookies, please click the Cookie Settings link on the bottom of this page and set your preferences.

13. ADDITIONAL NOTICE: VIRGINIA RESIDENTS

Residents of Virginia have the right to access, correct, and delete certain personal information we collect about them, as well as the right to opt-out of targeted advertising and the sale of their personal information. While Virginia residents have the right to opt-out of automated profiling that would produce legal or other similarly significant effects, we do not use personal information to make automated decisions in any situation where you would have a legal right to opt-out. You also have a right not to receive discriminatory treatment for the exercise of your privacy rights.

You can submit a request to access, correct, or delete your personal information, as well as to opt out of the sale of your personal information, by using the Privacy Rights Request Form or contacting us via email at [email protected]. If we deny your request, you have the right to appeal our decision through the Privacy Rights Request Form. To opt-out of targeted advertising and the sale of personal information via cookies, please click the Cookie Settings link on the bottom of this page and set your preferences.

13. ADDITIONAL NOTICE: CANADA

Subject to applicable exemptions, you may have the right to access your personal information and request correction, if necessary. You can submit a request by using the Privacy Rights Request Form or contacting us via email at [email protected]. Questions or concerns can be directed to [email protected]. If not resolved, individuals may contact the applicable privacy regulator, such as the Office of the Privacy Commissioner of Canada.